Sales Tips

Generate an extra $10,000 a year.

Many suppliers wont.

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But why?

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The fear of upsetting the customer?

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“Brides find up-selling to pushy”.

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Now we’re seeing staff, fuel & manufacturing costs going up ⬇️ and hire prices staying the same 📉..

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Maybe it is time to start up-selling?

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Imagine earning an additional $100 per booking.

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100 bookings a year would generate a further $10,000.

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What could you do with another $10,000?

Pay rent.
Finance on a new van.
Buy new equipment.
Increase the marketing budget.

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An extra $10,000 can go a long way.

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In the events industry there's a lot of opportunity to up-sell with multiple up-sell items and with customers that are ready to spend $$$.

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Check out the graph below, and see how much more turnover you will make if you can increase the average order value by just 2.5%.

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After interviewing a dozen tent rental companies and asking what their most lucrative up-sell items were, we started to see trends.

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Best performing up-sell items from 12 UK based Marquee Hire Companies in 2021

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Poseur tables.
External festoon lighting.
Stage units.
Matting Walkway.
Internal bunting.
Disco balls.
Entrance Kit (Easel, Coat Rail, Trestle Table & Linen).

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4 ways you can up-sell.

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This one is easy, start doing it. It’s not cheesy, you're not a snake oil salesman. It makes business sense.
Set an automated email to be sent 2 weeks before an event. This email should include last-minute hire items that can be easily forgotten. (easel board, fairy lighting, bunting, etc).
Create brochures for different themes. Within each brochure display up-sell items that match the theme.
Send images of hire items with upgrade options.

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Up sell challenge

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Now you know what items to up-sell here is your challenge.

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Every booking from today, try and make $100 from either one or all of the above items.

For example:

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7x Poseur tables at $15 = $105

Festoon lighting around the perimeter of the tent = $100-200.

Stage units 3 x $35 = $105

Matting walkway with festoon lights on crooks = $130

Internal bunting $50

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Good luck.

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Up-selling on Marquee Tech

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By the way, we'd be proud to be your go-to tent rental software and should you decide to give Marquee Tech a go, you can start for free by clicking here.

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Get in touch by clicking here, If you would like to find out how tent rental companies use Marquee Tech to up-sell.

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