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Make use of this report to gauge how you stack up against industry averages. Having an effective pricing strategy is crucial because it allows you to boost sales and profits without incurring additional marketing expenses or drastically lowering prices that could squeeze your profit margins. It presents an opportunity to grow your business while preserving profitability.
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All data provided and analysed anonymously. Accuracy was increased by filtering anomalies and using data from a wide-cross section of companies. Prices are in GBP and then converted into the equivalent currency.
Instead of comparing prices, quote for quote, analyse your pricing with competitors in terms of value and positioning.
If you offer unique value, you can set higher prices. If your tents/products/services are similar to the rest of the market, adjust your pricing to stay competitive.
Remember, pricing is only part of a larger strategy. To justify higher prices, focus on why your business is better.
This could be the quality of rental products, positioning, branding, marketing, proven track record, exceptional customer service or other additional benefits.
Although pricing & revenue is important, profitability is crucial for success and sustainability. Efficient operations and cost management are important for long-term goals.
Marquee Tech offers features to increase revenue and improve profit margins.
Here are just a few:
Increase the value of every booking
Drive revenue growth whilst maintaining a positive (non-salesy) customer experience with Marquee Tech's up-selling features. The up-selling tool subtly encourages customers to add-on extra items to their quotes.
This increases the revenue and profitability on every job and helps provides personal service by including extras that could be perfect for your customer's event.
Interactive live quotes
With digital interactive quotes, you can effortlessly update hire items while on the phone or on-site with customers. This capability allows you to provide an incredibly personalised service by adjusting the quote in real-time based on their budget, theme, and specific needs.
The ability to sell in real-time not only speeds up the sales cycle but also greatly enhances the customer experience. Gain a competitive edge by avoiding the lengthy delays of hours or days to make updates; instead, make changes with customers and witness first-hand how quickly you win new bookings.
Increasing brand value
Enhancing your brand's value and standing out from competitors can be achieved through various means, such as an impressive website, professional communication, and showcasing previous work.
However, one particularly effective method to elevate your brand is through your quotes. In today's digital age, customers demand more than the traditional black and white PDFs.
Customers expect modern, visually appealing quotes that streamline their purchasing experience.
With Marquee Tech, we offer tailored quote designs that align with your brand identity.
Moreover, our interactive features enable clients to view images, select add-on items, access brochures, digitally sign terms and conditions, and make online payments, providing a seamless buying journey.
Making sure every job is profitable
Industry costs are rising. Labour, materials, fuel, and accommodation prices have gone through the roof. Many rental companies neglect to factor these costs into their prices and all too often undervalue their products and services. Without knowing the cost of every job companies risk making great revenue, but little profit.
Our cost and profit tool calculates the job costs on every quote based on staff, fuel, sub-rental items and other job related costs. Now you can ensure quotes are profitable before they are sent.
It's fast & easy!
Anyone can create an account in minutes. All you need to do is copy and paste your customers, bookings, sub-rental, tents, staff and more to switch.
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